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This book was released on 16 November 2016 with total page 624 pages. No need to wait for office hours or assignments to be graded to find out where you took a wrong turn.


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The authors provide thorough coverage of essential marketing principles exploring all components of the marketing mix and providing practical guidance to help students prepare for successful marketing careers. 2017-01-14 Price on Amazon. Sold by Cengage Learning.

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External-identifier urnasin0324185103 urnoclcrecord1028565281 Extramarc OhioLINK Library Catalog Foldoutcount 0 Identifier contemporarymark00loui_1 Identifier-ark ark13960t76t1wd0c Isbn 0324185103 Lccn 2002113813 Ocr ABBYY FineReader 80 Ocr_converted abbyy-to-hocr 1111 Ocr_module_version 0014 Openlibrary_edition. Contemporary Marketing 17th Edition - 9781305075368 - Cengage. Test Bank PowerPoint collections and Instructors Manual with Media Guide and.

Boone and published by Wiley Global Education online. Thoroughly revised to reflect the major trends impacting contemporary marketing the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations experiences and communities. Premier teaching and learning resource for initial marketing courses.

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